As the Reading project demonstrates, working in this way drives a great number of efficiencies and Johnston remarks that ‘Circle were highly supportive of the design and delivery approach developed for them evolving in this way,’ noting that they ‘have always been keen to share best practice with other clients.’.
Johnston, an architect himself, is keen to reclaim the role.He feels these new tools will help architects improve designs, outcomes and generally “achieve better things for clients.”.
In other words, it’s the combination of productisation and technology that becomes the truly enabling factor..Currently, Marks says, “we're letting people design with things that aren't real, and we're letting them make them less real by stretching them, or only looking at geometric shapes.You actually need discrete data, you need the connection with the maker as the architect.
In order to set the right parameters you need generative design, you need multi-dimensional CAD like Revit, you need those things in order to make the right decisions.”.So, what advice does Amy Marks have for moving the industry forward?.
“Everybody right now, if you're an architect or a builder, you should be working on your foundational skills with the baseline, anchor, portfolio products,” she says.. It’s then what she calls the “connective tissue” technology, the tech which forms between those products to connect them to other products, which will be the key to getting from “conceptualisation, design, to make, to operate,” she says.. Productization: building a raft in the ocean of construction.
The process of productising the pieces and parts involved in construction will help inform our understanding of what technological connective tissue is missing, as well as what we need to do to fill in the gaps.. Amy Marks compares the productisation of those elements to building a raft or reef in the middle of the ocean.significantly more adaptive, there is a lesson in here somewhere..
Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.
He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.Available to purchase at.Martin and Adrian examine the societal and economic complexities involved, advocating for clear policy frameworks and collaborative efforts to stimulate investment and accelerate progress in these hard-to-reach areas, which are vital for the UK's net zero ambitions.. Click the 'play button' above to watch the episode, or read our 5 Key Takeaways from this episode below.... 1.
(Editor: Ultimate Drawers)